MainSleaze

Because Redbox has been actively confirming subscriptions to its lists, I’ve kept quiet about the spamtrap hits that I see from them. They’re doing the right thing to confirm. I don’t want to discourage them. But their initial acquisition process for these email addresses is resulting in more initial spamtrap hits than any reputable company whose bulk email I’ve observed before. I think that they and their ESPs — Cheetahmail, a subsidiary of Experian, and ExactTarget — need to know this. Further, this raises an important issue for many companies that use bulk email: what to do about problems that confirmed opt-in (COI) doesn’t solve.

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