Arena Direkt: Win a BMW 528i! (To an E-Pended, Pure Spamtrap)

German advertising agency Arena Direkt GmbH is sending advertising emails to an email address that never existed, offering the chance to win a BMW 528i automobile. The email is in German, and the name that is used to address the owner of the email is a German name that was never associated with that email address, so this looks like an e-pended spamtrap. The ESP is Optivo, a highly rated German ESP whose terms and conditions do not permit the sending of unsolicited bulk email (spam).

Although Optivo has excellent reputation, Arena Direkt does not. It has a record of spamming and generating large numbers of complaints, as a Google search quickly reveals. The incongruity of an ESP with a excellent reputation doing business with a marketing company that appears to spam without shame is considerable.

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> with ESMTP id <xxx>; Sun, 03 Jun 2012 00:xx:xx -0000 (UT)
Received-SPF: <xxx>
Authentication-Results: <xxx>
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Message-ID: <re-<xxx>>
Date: Sun, 3 Jun 2012 09:xx:xx +0200 (CEST)
From: Ihr BMW <>
Reply-To: re-<xxx>
To: <xxx>
Subject: <xxx>, jetzt 528i BWM fahren
MIME-Version: 1.0
Content-Type: text/html; charset=ISO-8859-1
Content-Transfer-Encoding: 7bit
List-Id: <xxx>
List-Unsubscribe: <<xxx>>
X-ulpe: re-<xxx>

Readable Email:

From: Ihr BMW <>
To: <spamtrap>
Subject: <xxx>, jetzt 528i BWM fahren
Reply-To: re-<xxx>

Hallo Herr <e-pended name removed>,

Beantworten Sie die Frage richtig und nehmen Sie an unserem Gewinnspiel teil. Mit etwas Glück gewinnen Sie den neuen BMW 528i im Gesamtwert von 50.000,- Euro.


Dieser Newsletter ist ein unentgeltlicher Service der Arena Direkt GmbH und wurde an Sie versandt, da Sie mit Ihrer E-Mail-Adresse <xxx> an einer von uns oder unseren Partnern veranstalteten Aktion teilgenommen haben. Als Newsletter-Abonnent können Sie hier die aktuelle Ausgabe des kostenlosen WinnerExpert-Magazins anfordern.


Couponarena ist ein Service der Arena Direkt GmbH, Nordwestring 133, 90419 Nürnberg

English Translation:

From: Your BMW <>
To: <spamtrap>
Subject: <xxx>, Drive a 528i BMW Today
Reply-To: re-<xxx>

Dear Mr. <e-pended name removed>,

Answer the question correctly and take part in our competition. With a bit of luck you may win our new BMW 528i, worth 50,000 euros.


This newsletter is an unpaid service of Arena Direct GmbH [Inc.] and was sent to you because you provided your email address to us or one of our partners at a conference. As a newsletter subscriber, you can request the latest issue of Winner Expert Magazine here at no cost.


Coupon Arena is a service of Arena Direkt GmbH, Nordwestring 133, 90419 Nürnberg

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