Argyle Executive Forum bought a list

Oh come on guys. Really? What made me laugh was the inability of this “Chief Marketing Officer Membership” to not segment and target me properly. Shouldn’t marketers know how to target? I am NOT a CMO, nor have I ever played one, and I’ve never told anyone I work in a marketing department.

I’ve received these email before from these guys, have asked to be removed, but they don’t seem to want to honour that request. What really upsets me is the old method of having to email them to opt-out. What, no standard URL mechanism? I would assume that your ESP Real Magnet offers that sort of functionality. I don’t want to have to communicate with you any further other than a click. Using email for opt-outs caused loss of data especially when you move from one ESP to another. no centralized database tracking. You have to rely on someone’s inbox.

Overall, my email address was bought from a list or taken from a conference that I must have spoken at. Not affirmative opt-in.

Email body is quite bad too.

Company: http://www.argyleforum.com

ESP: http://www.realmagnet.com/

HEADERS

From: Haig Goudsouzian <hgoudsouzian@argyleannouncements.com>
Subject: Update: Sun Trust Joins Over 100 CMO's in Atlanta - AT&T/HSNi/Omnicare
Date: February 23, 2012 10:00:47 AM
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BODY

On behalf of our Chief Marketing Officer Membership we’re following up on our invitation to sponsor our 2012 CMO Leadership Forum on June 5th in Atlanta. We are excited to announce that Rilla Delorier, Chief Marketing and Client Experience Officer for Sun Trust Banks has agreed to speak at our event.

Speakers joining Ms. Deloirer include:

– Tim Canning, SVP and Chief Marketing Officer, Omnicare, Inc
– David Christopher, Chief Marketing Officer, AT&T Mobility
– Dan Marks, Chief Marketing Officer, First Tennessee Bank
– Bill Brand, Executive Vice President of Programming, Marketing & Business Development, HSNi
– Bruno Jactel, Chief Marketing Officer, Merial Limited
– Glori Katz, Senior Vice President of Marketing & Advertising, Stein Mart Inc.
– David Mikula, Senior Vice President of Sales and Marketing, Kindred Healthcare
– Eric Waller, Chief Marketing Officer, Health Management Associates, Inc.
– Bruce Stewart, Chief Marketing Officer of Retail Energy Business and Managing Director of Retail, Constellation Energy Group, Inc.
– Bill Nasshan, Senior Vice President of Marketing and Merchandising, BI-LO
– Sheryl Pattek, VP, Marketing, Ryder System, Inc
– Greg Santoro, Vice President, Chief Strategy and Marketing Officer, NII Holdings, Inc.

We are very excited to have Ms. Deloir on board and look forward to hosting them all in June.

Per our previous correspondence, the meeting is by invitation only and will bring together 100-135 VP level or higher marketing executives from companies with at least $1b in annual revenue as well as Chief Marketing Officers (or equivalent) from companies with between $100mm and $1b in annual revenue. I have included a sampling of the CMO membership below my signature so you can get a feel for the types of buyers you will be engaging with.

We limit the number of vendor/advisory firms to generate as much value for sponsors as possible. Please let me know if you are interested in learning more about any of the business development opportunities we have available and how we can help generate and develop your pipeline.

Please note, the membership will also be convening in San Francisco on June 7th (limited availability) and Seattle on July 10th. I included the full list of CMO meetings below my signature should you wish to participate at these meetings as well. Please note that the 2012 CMO Spotlight Forum: Retail and Consumer Goods in New York is sold out.

We are currently holding a space for you at our Atlanta meeting so if you could let us know over the coming days if you would like to participate, we would appreciate it. We’ll follow up again in a few days if we don’t hear back from your office.

Best,
Haig
Haig Goudsouzian
Argyle Executive Forum
Phone – (646) 839-2032
Fax – (646) 219-7860
www.argyleforum.com
***
Schedule of Argyle’s CMO Meetings:

– April 5, 2012 – CMO Spotlight Forum: Retail and Consumer Goods (New York) – SOLD OUT
– June 7, 2012 – CMO Leadership Forum (San Francisco)
– July 10, 2012 – CMO Leadership Forum (Seattle)
– September 12, 2012 – CMO Leadership Forum (Chicago)
– September 13, 2012 – CMO Leadership Forum (Toronto)
– November 8, 2012 – CMO Leadership Forum (Boston)
– December 5, 2012 – CMO Leadership Forum (Dallas)
– January 2013 – CMO Leadership Forum (New York)
***
2012 CMO Leadership Forum
Seattle, WA
July 10, 2012

Perspectives by:

– Keith Dodds, SVP, Marketing and Operations, Aimco
– Ginny Shanks, Executive Vice President & Chief Marketing Officer, Pinnacle Entertainment Inc.
– Rebecca Steinfort, Chief Strategy & Marketing Officer, DaVita Inc.
– Katherine Durham, Vice President of Marketing and Communications, Standard Insurance Company
– Rob Gubas, VP Global Marketing, Colliers International
– Jayne Sallerson, Executive Vice Presdient of Marketing & Sales, Emeritus Corporation
– David Stark, Vice President and Marketing, Turner Broadcasting Systems
***

Sampling of Argyle’s CMO Membership:

– CMO & SVP, Hewlett-Packard
– CMO, NetApp
– CMO, Major League Baseball
– CMO, 24 Hour Fitness
– CMO, Barnes & Noble
– CMO & SVP, CIGNA
– CMO & SVP, Constellation NewEnergy
– CMO & SVP, Del Monte Foods
– CMO, Carnival Cruise Lines
– CMO, Dow Jones & Co.
– CMO, salesforce.com
– CMO & EVP, TIAA-CREF
– CMO & EVP, Yahoo!
– CMO & SVP, AMD
– CMO, Capital One Bank
– CMO, Dunkin’ Brands Inc.
– CMO, Express, Inc.
– CMO, Global Hyatt Corporation
– CMO, Harvard Business School
– CMO, Major League Soccer
– CMO, Pitney Bowes Inc.
– CMO, Prudential Financial
– CMO, Reebok International
– CMO, Timex
– CMO, Xerox Corporation
– CMO & EVP, Motorola
– CMO, Novartis
– CMO, H&R Block
– CMO, Humana
– CMO & SVP, The New York Times
– CMO, Movado Group
– CMO & SVP, Duane Reade
– CMO, Newsweek
– CMO, Nortel Networks
– CMO, The Patron Spirits Company
– CMO, Pitney Bowes
– CMO, Brocade Communications
– CMO, Burt’s Bees
– CMO & EVP, RadioShack
– CMO, Siemens Corporation
– CMO, Toys “R” Us
– CMO, Zurich
– CMO & EVP, NASDAQ OMX Group
– CMO, Life Technologies
– CMO, Americas Region, Alcatel-Lucent
– Chief Brand Officer, Timberland
– President, CMO, FAO Schwarz
– President, Global Marketing, Burger King Corporation
– CMO & SVP, West Marine
– CMO & SVP, Customer Experience, Logitech
– CMO, Luxottica Group
– EVP & Chief Brand Officer, AARP
– EVP Sales & Marketing, PepsiCo
– EVP, Marketing, E*TRADE
– EVP, Marketing, Red Bull North America
– EVP, Global Communications, Calvin Klein
– EVP, Digital Media, World Wrestling Entertainment
– EVP, Digital Media and Business Development, A&E Television Networks
– EVP, Digital Services, Live Nation
– EVP, GM, eCommerce & Marketing, Guitar Center
– EVP, Marketing, Citigroup
– EVP, Marketing, Wyndham Worldwide
– SVP, Brand Marketing, AOL
– SVP, Corporate Marketing, Adobe Systems
– SVP, Marketing Polo Retail Group, Polo Ralph Lauren
– SVP, Retail, Burberry
– SVP, Retail Marketing, Staples
– SVP, Corporate Marketing, Estee Lauder
– SVP, Marketing, AutoZone
– SVP, Marketing & COO, Wells Fargo
– SVP, Brand Marketing, ING
– SVP, Brand Strategy & Research, Marriott International
– SVP, CNN Sales & Marketing, CNN
– SVP, Corporate Communications, The NASDAQ OMX Group
– SVP, Marketing, JPMorgan Chase
– SVP, Marketing, Lowe’s Companies
– SVP, Creative Global Marketing, Disney
– SVP, Creative Services & Marketing, Perry Ellis International
– SVP, Global Brand Management, InterContinental Hotels
– SVP, Global Marketing, Clinique
– SVP, Marketing, Penske
– SVP, Marketing, Raymour & Flanigan
– SVP, Marketing Solutions, ESPN
– SVP, Marketing, Gourmet Foods & Gift Baskets, 1-800-Flowers.com
– SVP, Public Relations, Bloomingdale’s
– SVP, Corporate Marketing, Trend Micro
– SVP, Digital Access Marketing, FedEx Services
– SVP, eBanking, Webster Bank
– SVP, Sales & Marketing, House of Blues / Live Nation Clubs & Theatres
– SVP, Sales & Marketing, Markwins Beauty Products
– SVP Marketing & Strategy, GameStop Inc.
– SVP, COO, Mileage Plus Holdings, LLC, United Airlines
– VP, Trade Marketing & Sales Strategy, Heineken USA
– VP, Worldwide Integrated Marketing Communications, IBM Corporation
– VP, Global Advertising, Xerox Corporation
– VP, Consumer Marketing & Promotion, VH1
– VP, Brand Marketing, Williams Sonoma
– VP, Global Marketing & Innovation, The Coca-Cola Company
– VP, Global Marketing Services, Newell Rubbermaid Office Products
– VP, Marketing, Ingram Micro
– VP, Strategy & Business Transformation, American Express
– VP, Marketing, Virgin America
– VP, Marketing, Walgreens
– VP, Advertising & Marketing Services, Bristol-Meyers Squibb
– VP, Marketing, BP America
– VP, Marketing, Charles Schwab
– VP, Strategic Marketing Development, Merrill Lynch
– VP, Brand & Advertising, MGM Mirage
– VP, Direct Marketing, Macy’s
– VP, Brand Communications, Four Seasons Hotels & Resorts
– VP, E-Commerce, Kate Spade
– VP, Brand Marketing & Advertising, Kaiser Permanente
– VP, Brand & Public Relations, Symantec
– VP, Consumer Marketing, VH1, MTV Networks
– VP, Corporate Communications & Marketing, Catholic Healthcare West
– VP, Corporate Development, 3M
– VP, Corporate Planning, 7-Eleven
– VP, Corporate Public Relations, Neiman Marcus
– VP, Marketing & Distribution Technology, Starwood Hotels & Resorts
– VP, Marketing & Strategy, McKesson Corporation
– VP, Marketing Operations, McAfee
– VP, Global Marketing, Thermo Fisher Scientific
– VP, Marketing, ADP
– VP, Marketing, Barneys New York
– VP, Health Systems Marketing, AmerisourceBergen
– VP, International Marketing, Wal-Mart
– VP, International Marketing, Yahoo!
– VP, Retail Marketing, Sephora
– VP, Strategic Marketing, Millipore
– VP, Marketing, Thomson Reuters
– VP, Marketing, Philips Electronics
– VP, Marketing, Conair
– VP, Marketing, Hyatt Hotels Corporation
– VP, Marketing, Americas, CB Richard Ellis
– VP, Marketing, Lions Gate Entertainment Corporation
– VP, Marketing, MeadWestvaco
– VP, Marketing, North America, British Airways
– VP, Marketing, T. Rowe Price Group
– VP, Marketing, Weight Watchers
– VP, Worldwide Marketing, Agilent Technologies
– VP, Marketing Services, Sears Holdings
– VP, Marketing/Commercial Strategy, Sanofi-Aventis
– VP, Strategic Marketing, Mutual of American Life Insurance Company
– VP, Strategy and Business Development, Office Depot
– VP, Global Strategic Brand Design, Colgate-Palmolive Company
– VP, Trade Marketing and Sales Strategy, Heineken
– VP, Portfolio Marketing, Crayola

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