Atenga: Teaching Pricing Strategies to a Spamtrap

Atenga, a consulting firm that teaches businesses how to set prices for their products and services to maximize profits, today sent a bulk advertising email to a spamtrap that closed in 2004. The spamtrap has not previously received email from Atenga. Was this a typoed subscription, or a purchased list? The ESP is Sendgrid.

Sending IP: 208.117.49.82

Spam Sample:

Actual Headers:

Received: from o1.links.atenga.com (o1.links.atenga.com [208.117.49.82])
        by <xxx> (Postfix) with SMTP id <xxx>
        for <xxx>; Thu,  1 Mar 2012 16:xx:xx -0600 (CST)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: by 10.41.xx.xx with SMTP id <xxx>
        Thu, 01 Mar 2012 22:xx:xx +0000 (UTC)
Received: from <xxx> (unknown [10.41.xx.xx])
        by <xxx> (SG) with ESMTP id <xxx>
        for <xxx>; Thu, 01 Mar 2012 22:xx:xx +0000 (UTC)
MIME-Version: 1.0
Date: Thu, 01 Mar 2012 16:xx:xx -0600
X-Priority: 3 (Normal)
Subject: Are your prices helping or hurting your profits?
Reply-To: dennis.brown@atenga.com
From: "Dennis Brown" <dennis.brown@atenga.com>
To: <xxx>
X-TokenInfo-CID: <xxx>
X-TokenInfo-UID: <xxx>
Message-ID: <xxx>
Content-Type: multipart/alternative;
         boundary=<xxx>
X-Sendgrid-EID: 
list-unsubscribe: <http://links.atenga.com/wf/unsubscribe?<redacted>>

Readable Email:

From: Dennis Brown <dennis.brown@atenga.com>
To: <spamtrap>
Subject: Are your prices helping or hurting your profits?
Reply-To: dennis.brown@atenga.com

Hello there —

It’s a fact: your company’s pricing policies have a substantial impact on your business results. Your sales volume, profit margins, and success or failure in the market place can all hinge on your prices.

So how does your company currently set prices? If your company is like most, you’re making some serious mistakes in the pricing arena.

<removed>

This is just one common pricing error that you may be making. Click here (www.top10pricingmistakes.com) for our white paper on “10 Common Pricing Errors that Reduce Profits”, and learn all about the other nine.

Sincerely,

Dennis E. Brown
Partner, Commercial Development

Atenga Inc.
6033 Woodlake Ave, Suite 103
Woodland Hills, CA 91367
818-887-4970

To be automatically blocked from any future mailing from Atenga, please click the link below:
http://links.atenga.com/wf/unsubscribe?<xxx>

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