Jul
19
June 2016 in Spamtraps: ESPs
ESP mail seen in spamtraps June 2016
Long overdue – summer holidays and all that, but here we go.
The percentage of ESP sent mail vs all mail seen in the spamtraps keeps growing, 2.4%. The amount of ESP mail was 2% lower than last month, but the total amount of mail was down 8%. I’m no longer paying attention to social networks as it’s pointless – the point has been made.
| RATING | PARTICIPANT | PERCENTAGE | NOTES | MOST PROMINENT CUSTOMER |
|---|---|---|---|---|
| 0 | All others | 45.7% | ||
| 1 | SalesForce Marketing Cloud | 10.5% | ExactTarget | Sony Brazil (down to 2.6%) |
| 2 | SendGrid | 9.2% | mandmglobalgroup.com (anonymous dom reg) (~4%), with Sanoma Finland following closely (wth) | |
| 3 | MailChimp | 7.0% | 93% MC proper, 7% Mandrill (being phased out) | fynd[ck]ompa(g|)niet.se (~2%), with Freemiummedia Finland following closely (wth) |
| 4 | Experian | 6.4% | Target (~8%) | |
| 5 | Constant Contact | 4.5% | Advisor Perspectives (still at ~40%) | |
| 6 | Amazon SES | Just above 3.9% | 7dayshop.com (~7%) | |
| 7 | Oracle Marketing Cloud | Just short of 3.9% | Responsys, Eloqua and RightNow | markavip.com (~8%) |
| 8 | IBM Marketing Cloud | 3.5% | Silverpop | The DCCC (>9%) with Hillary Clinton following a close second |
| 9 | Rackspace Mailgun | 2.4% | F1 Forum, Finland (~8%) | |
| 10 | SmartFocus | 1.5% | EmailVision | mydealsonthego.co.uk (well over 20%) |
Bubbling under: Sailthru, Epsilon, and Marketo, at slightly less than 1.5%, 1.4% and 1.3% respectively.
Here’s the “relative badness” graph, a little easier to read now that the Topica outlier is gone.
Amount of messages per separate customer of ESP, June 2016
Finally, the “top spamming customers” table.
| RATING | CUSTOMER | ESP | % OF THIS ESP | % OF ALL ESP MAIL IN SPAMTRAPS |
|---|---|---|---|---|
| 1 | advisorperspectives.com | Constant Contact | 39% | 1.8% |
| 2 | Target | Experian | 8% | 0.5% |
| 3 | Zillow | Message Systems (SparkPost) | 36% | 0.4% |
| 4 | mandmglobalgroup.com | SendGrid | 4% | 0.4% |
| 5 | The Democratic Congressional Campaign Committee | IBM Marketing Cloud | 9% | 0.3% |
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