May 2016 in Spamtraps: ESPs
Just in time for M³AAWG 37 (Philadelphia, PA, Jun 13 to 16) – looking forward to meeting you all in person again!
Just in time for M³AAWG 37 (Philadelphia, PA, Jun 13 to 16) – looking forward to meeting you all in person again!
The percentage of ESP sent mail vs all mail seen in the spamtraps is back to normal levels, 1.5% this month. Social networks account for 3.9% of all mail, of which nearly 93% is Facebook. Facebook is “only” sending 2.5 times as much mail as all tracked ESPs combined, which would be a reduction of 30%… if it wasn’t the case that ESPs were sending more mail than last month, and Facebook was simply keeping up their old levels.
Coming in a little late this month. The percentage of ESP sent mail vs all mail seen in the spamtraps is only 0.6% this month; it has to do both with seeing less ESP mail (about 80% of last month’s figures), and a huge increase in botnet spam. Technically, this is a top 11 list this month because Topica and Oracle Marketing Cloud managed to match spam counts so closely that a comparison would be meaningless.
Do remember to read this ’til the bitter end… it’s a tad longer than usual.
Let’s start the post that includes spam from MAAWG 36 week (hi y’all! great catching up with you!) with the standard stuff. Somewhere during the latter part of the month, we collated all of Oracle Marketing Cloud into one; no more separate Responsys, Eloqua and RightNow. Having said that, the contributions from the latter two are so small as to be practically meaningless.
The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.5% this month.
What is going on? Facebook is hitting spamtraps like there’s no tomorrow. The comparison is against the total mail volume in the same spamtraps of the top three ESPs combined.
We’ve come full circle; this is the first post of the new year. Thanks to all who are keeping up with the series. Hope to see you in Frisco in two weeks.
The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.4% this month.
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The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.3% this month.
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The percentage of ESP sent mail vs all mail seen in the spamtraps is 0.9% this month. There has been quite a lot of botnet activity.
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Thanksgiving (noun) (As applied to email deliverability)
One of “those times of the year” when mailing lists that were already mothballed are dragged out for one more blast, creating a spike in undeliverables, and of course in spamtrap hits.
The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.3% this month.