German advertising agency Arena Direkt GmbH is sending advertising emails to an email address that never existed, offering the chance to win a BMW 528i automobile. The email is in German, and the name that is used to address the owner of the email is a German name that was never associated with that email address, so this looks like an e-pended spamtrap. The ESP is Optivo, a highly rated German ESP whose terms and conditions do not permit the sending of unsolicited bulk email (spam).
Three weeks later, AT&T spammed the same spamtrap it did earlier again, pushing it to buy AT&T’s U*Verse service. The spamtrap in question is a “pure spamtrap”, that is, an email address that never existed at all. The ESP is still Cheetahmail, a subsidiary of Experian.