Cabelas: Asking a Dead Email Address to Rate Purchases
Cabelas, a U.S.-based outdoor supplies retailer, is sending bulk email to an email address that was just re-enabled after passing its twelve-month timeout period. Assuming that the previous owner of this email address had signed up to receive Cabelas email, Cabelas ignored twelve months of 500-level SMTP rejections and continued to email this email address. That’s right — Cabelas is asking a customer whose email bounced for at least a year to rate his (or her) satisfaction with his purchases. As people say on Twitter, #LAME.
Unlike most companies that send bulk email, Cabelas does not appear to use an ESP; this email was sent from their own IPs.
Looking back over the past almost three months of blogs since the MainSleaze blog opened, I see a pattern with spam sent by companies that use their own IPs instead of an ESP. They seem to hit larger numbers of spamtraps, make elementary mistakes, and take longer to clean up their mess than when an ESP is involved. I don’t believe that this is representative of companies that manage their own bulk email. It isn’t impossible, or particularly difficult, for a company to manage its own bulk email and avoid spam IF the company first hires somebody who knows how and then lets them do their job. But companies wise enough to do this aren’t for the most part hitting my spamtraps.
Sending IP: 64.47.54.21
Spam Sample:
Actual Headers:
Received: from newsletter.cabelas.com (newsletter.cabelas.com [64.47.54.21])
by <xxx> (Postfix) with ESMTP id <xxx>
for <xxx>; Wed, 11 Jan 2012 10:xx:xx -0600 (CST)
Received: from newsletter.cabelas.com (10.20.xx.xx) by newsletter.cabelas.com id <xxx>
for <xxx>; Wed, 11 Jan 2012 08:xx:xx -0700
(envelope-from <cabelasnews@cabelas.com>)
Message-ID: <<xxx>.JavaMail.ehenzie@newsletter.cabelas.com>
Date: Wed, 11 Jan 2012 08:xx:xx -0700 (MST)
From: Cabelas <cabelasnews@cabelas.com>
To: <xxx>
Subject: Enter To Win a Cabela's Gift Card by Reviewing your Gear!
Mime-Version: 1.0
Content-Type: multipart/alternative;
boundary="<xxx>"
Readable Email:
From: Cabelas <cabelasnews@cabelas.com>
To: <spamtrap>
Subject: Enter To Win a Cabela’s Gift Card by Reviewing your Gear!
Review Your Cabela’s Gear
<removed>
Thanks again for making Cabela’s your outfitter!
As you’ve been able to use the merchandise you purchased, we hope you are satisfied. In fact, we’d like to know about your experiences with our products, so we’ve made it easy for you to tell us – and the rest of the world!
Rate and review your purchase by clicking on the link below and be entered to win one of six gift cards. When you post a qualified review, you’ll be entered to win a $250 gift card or one of five $100 gift cards.
<removed>
To ensure delivery to your inbox (not bulk or junk folders), please add
orders@cabelas.com to your address book.
This e-mail was sent to you by:
Cabelas.com
One Cabela Dr.
Sidney, NE 69160
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Wondering if they like many corporations who cut corners on email costs are using things like Exchange email servers for their bulk mail. As many know those systems are created for that sort of scenario.
err, I meant NOT created
I’m a Cabelas customer myself — I like the outdoors and they’re one of the bigger/better outfitters. I just never gave them an email address. So I looked this email over, checked the URLs, went over to their web site. They’ve actually got a rather well thought out and implemented customer engagement strategy. The web interface is good. The email wasn’t badly written, either. It’s just that little issue of bounce processing….
They seem to have good general technical expertise in-house, but not anybody who knows the specific needs and requirements of bulk email. They’re not as far as I can tell sending lots of spam — I haven’t seen previous trap hits for them. I hope that they see this; it shouldn’t be too difficult to set them right.
Whoah, Nellie! The same spamtrap has received another marketing email from Cabelas today. Daily marketing emails are a bit much for most people, even if they asked to be on a list.