Family Dollar: Offering Family Values to a Spamtrap

Family Dollar, a U.S.-based chain that sells basic merchandise at discount prices, last night sent a bulk advertising email to an email address that cannot have been live after 2007 if it ever existed. Family Dollar has not sent any type of email to this spamtrap (or any of my spamtraps) previously. (The stores are located east of the Mississippi; I had to search Google to find out what they were.) The ESP is ExactTarget.

Sending IP: 66.231.80.179

Spam Sample:

Actual Headers:

Received: from mta.efamilydollar.com (mta.efamilydollar.com [66.231.80.179])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Tue,  7 Feb 2012 21:xx:xx -0600 (CST)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: by mta.efamilydollar.com (PowerMTA(TM) v3.5r15) id <xxx> 
        for <xxx>; Tue, 7 Feb 2012 21:xx:xx -0600 
        (envelope-from <bounce-<xxx>@bounce.efamilydollar.com>)
From: "Family Dollar" <familydollar@efamilydollar.com>
To: <xxx>
Subject: Home Sale! Create Your Look For Less!
Date: Tue, 07 Feb 2012 21:xx:xx -0600
List-Unsubscribe: <mailto:leave-<xxx>@leave.efamilydollar.com>
MIME-Version: 1.0
Reply-To: "Family Savings" <reply-<xxx>@familydollar.com>
x-job: <xxx>
Message-ID: <xxx>
Content-Type: multipart/alternative;
        boundary="<xxx>"

Readable Email:

From: Family Dollar <familydollar@efamilydollar.com>
To: <spamtrap>
Subject: Home Sale! Create Your Look For Less!
Reply-To: Family Savings <reply-<xxx>@familydollar.com>

Family Savings Club | HOME SALE! Create Your Look For Less!

If you are unable to see the images in this email,
http://click.efamilydollar.com/?<xxx>
click here

To ensure future delivery of email, please add familydollar@efamilydollar.com to your safe sender list or address book. Click here for instructions.
http://click.efamilydollar.com/?<xxx>

Weekly Ads
http://click.efamilydollar.com/?

<removed>

This email was sent to you by: Family Dollar
P.O. Box 1017, Charlotte, NC, 28201

3 Responses to Family Dollar: Offering Family Values to a Spamtrap

  1. Doesn’t look like anything superbad from over here, but we’ll definitely reach out to the client and discuss this with them.

  2. I concur. Seriously bad would apply to the OTHER spam report I just posted this morning. <wry grin> But a spamtrap hit out of the blue overnight on a spamtrap that had never received their email before suggests to me that your customer might want to look at recent adds to their list. It might just be a typo, but it might also be something else/worse.

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