On using purchased lists
I recently googled the words can I use a purchased email list and just had to share MailChimp‘s brilliant take on the topic. Yeah, I know it’s pretty old and predates this log by a year or three. Looking at the Finnish B2B spam my traps receive, practically all of which is sent to lists sold by the so-called reputable players Fonecta, Eniro, Asiakastieto, JM Tieto, and of course the drive-by-night yahoos such as Suomen Markkinointirekisteri Oy, Digimediatoimisto Haikuu (“Haiku”), Bisnesrekisteri.com aka Lateralus Enterprise d/b/a Tavoite Media whose primus motor objects to being named and has enlisted the help of the Data Protection Ombudsman’s office to have his name stricken from this post, and Yrityspostia.fi aka Suunnittelutoimisto Jotain… aka Janne Laitinen, I felt compelled to mention this – if only so that (at least any responsible international) ESPs reading this would know that if their Finnish customers mention any of the above in their mails, they’re using a purchased list.