February 2016 in Spamtraps: ESPs
(And a word about some social networks)
ESP mail seen in spamtraps February 2016
Do remember to read this ’til the bitter end… it’s a tad longer than usual.
Let’s start the post that includes spam from MAAWG 36 week (hi y’all! great catching up with you!) with the standard stuff. Somewhere during the latter part of the month, we collated all of Oracle Marketing Cloud into one; no more separate Responsys, Eloqua and RightNow. Having said that, the contributions from the latter two are so small as to be practically meaningless.
The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.5% this month.
| RATING | PARTICIPANT | PERCENTAGE | NOTES |
|---|---|---|---|
| 0 | All others | 46.9% | |
| 1 | Salesforce Marketing Cloud | 9.4% | ExactTarget |
| 2 | MailChimp | 8.5% | 24% Mandrill, 76% MC proper |
| 3 | SendGrid | 8.4% | |
| 4 | Topica | 7.0% | |
| 5 | Experian | 4.7% | |
| 6 | Constant Contact | 4.2% | |
| 7 | Amazon SES | 3.1% | |
| 8 | Silverpop | 3.0% | |
| 9 | Oracle Marketing Cloud | 2.7% | Effectively Responsys only |
| 10 | Digital Metrics | 2.1% |
Bubbling under: SmartFocus (EmailVision), Rackspace Mailgun, and Blue Hornet Networks and Marketo, at 1.7%, 1.6%, and 2*1.5%.
Here’s the “relative badness” graph. It is looking like Topica may deserve to be disregarded from this list; they’re not an ESP.
Amount of messages per separate customer of ESP, February 2016
This post would not be complete if it didn’t include a few words and graphs on social networks. Specifically, the largest social network.
Facebook vs all ESPs
It almost feels like there’s no point measuring ESP spam when Facebook is spewing out more than three times as much as all of the nearly 200 ESPs we’ve identified so far, combined.
Facebook and Twitter vs Top 10 ESPs
And, as stated before, an overwhelming majority of what Facebook is sending is trying to get users to give up the keys to the kingdom and violate the AUPs of their mailbox providers in doing so – so that Facebook could spam some more, presumably.
99% of Facebook mail has these subject lines.