Join Netflix today
Recently, a friend encouraged me to look into the marketing of Netflix, the video-on-demand platform.
They’re sending from Amazon SES, one of the ESPs we are tracking, so I might have materials to look at.
My notes on ESP spam go back years, so I can easily pull up the data and draw a graph of the percentage of mail related to netflix.com in the observed output of Amazon SES in our traps.
I’d say somebody has got a little over excited with the remarketing. My favourites are the “Join today!” emails sent to addresses that never existed, where the explanation for why the recipient got it is that they had previously created an account. Why do they need to join in a second time and how were they able to join to begin with, with an email address that has never existed?