Rodial: Marketing Skincare Solutions to a Spamtrap

A couple of months ago U.K.-based skincare products company Rodial started sending bulk email advertisements to an email address that, if it ever existed, was closed in 2007. The ESP is dotMailer.

Rodial has problems other than just sloppy email practices. In September 2011 the Advertising Standards Agency, the British government agency that regulates advertising in the United Kingdom, ruled that Rodial had engaged in misleading advertising regarding a product that claimed to increase a woman’s breast size. :/ Spam for such products is usually the purview of botnets and criminal spammers rather than legitimate companies and ESPs, but Rodial appears to have real stores, so I am giving them the benefit of the doubt.

Sending IP: 12.130.136.195

Spam Sample:

Actual Headers:

Received: from 105-139.mta.dotmailer.com (105-139.mta.dotmailer.com [94.143.105.139])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Thu, 17 May 2012 09:xx:xx UT
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
From: "Rodial" <info@newsletter-rodial.co.uk>
To: <xxx>
Subject: Keep your cool!
MIME-Version: 1.0
Content-Type: multipart/alternative;
        boundary="<xxx>"
X-Mailer: dmDroid
Date: Thu, 17 May 2012 9:xx:xx UT
X-CampaignID: <xxx>
X-dmid: <xxx>
List-Unsubscribe: <http://newsletter-rodial.co.uk/<xxx>.aspx>
Bounces-to: <xxx>@newsletter-rodial.co.uk
Reply-To: "Rodial" <re-<xxx>@newsletter-rodial.co.uk>
Message-ID: <xxx>

Readable Email:

From: United Airlines <UnitedAirlines@news.united.com>
To: <spamtrap>
Subject: United Specials
Reply-To: United Airlines <UnitedAirlines_noreply@united.com>

face ( http://newsletter-rodial.co.uk/<xxx> )

body ( http://newsletter-rodial.co.uk/<xxx> )

sun ( http://newsletter-rodial.co.uk/<xxx> )

supplements ( http://newsletter-rodial.co.uk/<xxx> )

offers ( http://newsletter-rodial.co.uk/<xxx> )

celeb secrets ( http://newsletter-rodial.co.uk/<xxx> )

about maria ( http://newsletter-rodial.co.uk/<xxx> )

<removed>

Rodial LTD, The Plaza, Suite 3.25, 535 Kings Road, London, SW10 0SZ Company No. 03734993

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