dELiA*s: Clothing for the Fashionable Spamtrap

The online storefront for dELiA*s, a women’s clothing store in the United States, is sending email advertisements to a spamtrap that closed several years ago. The ESP is Cheetahmail, a subsidiary of Experian.

A single spamtrap hit is rarely, if ever, a smoking gun that proves spam. In this case, a typo is possible, especially if the email address was manually entered at a store. However, judging from the “why you received this” blurb in the spam sample, dELiA*s thinks that it’s OK to send marketing email to anybody who orders merchandise from their web site until the customer says “stop”. CAN-SPAM allows companies to spam customers until the customer opts out, so dELiA*s may be in the clear LEGALLY to do this. It is also possible that you must agree to accept their opt-out marketing email to check out on their site. (Who reads the entire legal notice on most sites?)

My reaction to businesses who assume the right to send opt-out marketing email to customers is to stop being a customer of that business, and tell them so when unsubscribing to their email. I recommend the same response if a company you do business with spams you thereafter.

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Sat, 18 Aug 2012 08:xx:xx -0000 (UT)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Date: Sat, 18 Aug 2012 08:xx:xx -0000
Message-ID: <<xxx>>
List-Unsubscribe: <mailto:rm-<xxx>>
From: "dELiA*s" <>
To: <xxx>
Subject: Hey Texas! Shop at dELiA*s on Your Tax-Free Weekend
MIME-Version: 1.0
Reply-To: "dELiA*s" <support-<xxx>>
Content-type: multipart/alternative; boundary="<xxx>"

Readable Email:

From: dELiA*s <>
To: <spamtrap>
Subject: Hey <xxx>! Shop at dELiA*s on Your Tax-Free Weekend
Reply-To: dELiA*s <support-<xxx>>




FREE SHIPPING on orders over $75. Use code: <xxx><xxx>

Take advantage of your tax holiday at dELiA*s in Texas from August 17-19




You are subscribed as: <xxx>

You’ve received this message because you’ve registered to receive email from dELiA*s, or you’ve made a purchase from If you no longer wish to receive email offers from us, unsubscribe here:<xxx>

Please do not reply to this email as we are not able to respond to messages sent to this address.

Questions or comments?

Visit our web site: to email us or write to us at:
dELiA*s Customer Service
780 Brooksedge Plaza Dr.
Westerville, OH 43081

© 2012 dELiA*s Corp. All rights reserved.

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