Famous Footwear: Selling Shoes to a Spamtrap?

Apparel company Famous Footwear is sending bulk email to an email address that, to my knowledge, never existed. The ESP is Yesmail, which is hitting an astonishing number of my spamtraps lately.

Sending IP:

Spam Sample:

Actual Headers:

Received: from brownshoe-145.brownshoe.postdirect.com (brownshoe-145.brownshoe.postdirect.com [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Sun, 30 Oct 2011 06:xx:xx -0500 (CDT)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Date: Sun, 30 Oct 2011 04:xx:xx PDT
From: "Famous Footwear" <FamousFootwearShoes@email-famousfootwearshoes.com>
Subject: LAST DAY TO SAVE 30% during Friends & Family
To: <xxx>
Message-ID: <FamousFootwear.<xxx>@email-famousfootwearshoes.com>
X-Vitals: <xxx>
List-Unsubscribe: <mailto:brownshoe<xxx>@email-famousfootwearshoes.com?subject=unsubscribe>
X-Header-Versions: FamousFootwear.<xxx>@email-famousfootwearshoes.com
Reply-To: FamousFootwear.<xxx>@email-famousfootwearshoes.com
X-Header-CompanyDBUserName: brownshoeff
X-Header-MasterId: <xxx>
MIME-Version: 1.0
Content-Type: multipart/alternative;

Readable Email:

From: Famous Footwear <FamousFootwearShoes@email-famousfootwearshoes.com>
To: <spamtrap>
Subject: LAST DAY TO SAVE 30% during Friends & Family
Reply-To: FamousFootwear.<xxx>@email-famousfootwearshoes.com

View this message as a webpage: http://link.famousfootwear.com/<xxx>

Be sure to add famousfootwearshoes@email-famousfootwearshoes.com to your address book and never miss a message!




Take an extra 30% off your entire purchase! Every shoe, no exclusions!

Offer valid 10/26/11-10/30/11.

In-store code: <xxx>
Online code: <xxx>

Get a coupon for a future purchase when you share this offer


You are receiving this message because you opted-in your email address (<xxx>) to receive emails from Famous Footwear.

If, for any reason, this promotion is not capable of running as planned, sponsor reserves the right to cancel, terminate, modify or suspend the promotion. This includes, but is not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond the control of the sponsor.

If you would like to be removed from our mailing list, please follow this link: http://email-famousfootwearshoes.com/unsubscribe.jsp?<xxx>

View our privacy policy: http://link.famousfootwear.com/<xxx>

To ensure ongoing optimal receipt of these communications, please add famousfootwearshoes@email-famousfootwearshoes.com to your address book.

FamousFootwear.com | 8300 Maryland Ave. | St. Louis, MO 63105 USA.

(c)2011 Brown Group Retail, Inc., a subsidiary of Brown Shoe Company (NYSE:BWS)

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