Welcome!

This blog is an experiment. A group of long-time anti-spam professionals and activists want to see whether documenting spam sent by (otherwise) legitimate companies is useful enough to be worth doing. Obviously, we hope to convince these companies and their ESPs not to send bulk email to users who did not request that email. We also hope to publicize those companies that persist in sending spam, and perhaps make that an issue for individuals and companies who might want to do business with the spamming company. Finally, we are sick and tired of seeing companies who should know better sending spam to us and to others who did not ask for it, and want to vent.

Spam sent openly by legitimate companies that use either their own IPs or a recognized legitimate ESP to send it is a tiny portion of the spam that is sent. It is a much larger portion of the spam that ends up in user inboxes, however. Blacklists are hesitant to block legitimate companies or ESPs, even when they have solid spam evidence, because those companies and ESPs also send a great deal of email that is solicited and wanted by users. Users are often unsure whether they might have asked for the spam, or simply are so sick of spam that they don’t bother to complain. So this spam is often a greater annoyance to users than much more prolific varieties of spam that almost always are blocked or sent to the user’s junk mail folder.

Fortunately, unlike other spammers, legitimate companies and ESPs usually care about their reputation. We hope that those who are spamming and are mentioned here will care enough to do something about the problem.

One Response to Welcome!

  1. Spam by companies that people have heard of and might actually want email from is the hardest spam to block. Often I can tell it’s spam only because it was sent to me and I know that I’ve never done business with that company or asked for their email. Reputation matters mostly to the companies that do not spam a great deal in the first place. This blog may encourage those companies to implement better list hygiene and prevent marketing or salespeople from adding unconfirmed email addresses to their lists, which is perhaps worthwhile.

    If you expect this to stop Vistaprint or Gevalia or Omaha Steaks, however, I believe that you will be disappointed.

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