IWA Publishing: Selling Specialist/Technical Books to a Role Address?

IWA Publishing, the publications wing of the International Water Association, is sending bulk email to an old role address that was closed in 2007. The ESP is MailChimp.

A role address is an email address that is assigned to a particular role within the domain, rather than to a specific person. Such email addresses rarely send email, and do not normally sign up to receive bulk email of any kind. Since this role address finished its timeout period and was re-enabled in late 2009 as a spamtrap, it has not received email from the IWA. This suggests to me that the IWA’s publishing house is either emailing a fallow list or has purchased a presumably “targeted” list of email addresses.

Sending IP:

Spam Sample:

Actual Headers:

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Subject: =?utf-8?Q?Water=20&=20Wastewater=20book=20titles=20to=20pre=2Dorder=20=2D=20from=20IWA=20Publishing?=
From: =?utf-8?Q?IWA=20Publishing?= <publications@iwap.co.uk>
Reply-To: =?utf-8?Q?IWA=20Publishing?= <publications@iwap.co.uk>
To: <xxx>
Date: Tue, 29 Nov 2011 06:xx:xx -0500
Message-ID: <<xxx>@mail51.us1.rsgsv.net>
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Content-Type: multipart/alternative; boundary="<xxx>"
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Readable Email:

From: IWA Publishing <publications@iwap.co.uk>
To: <spamtrap>
Subject: Water & Wastewater book titles to pre-order – from IWA Publishing
Reply-to: IWA Publishing <publications@iwap.co.uk>

Water, Wastewater and Environmental Management related book titles available to pre-order from IWA Publishing


* Disasters and Minewater: Good Practice and Prevention *

Harvey Wood


Pre-order (January 2012) * ISBN: 9781780400068 * 160 pages * Hardback

IWA Members: UK: 59.25 / US$106.65 / Euro: 79.99

Standard Price: UK: 79.00 / US$142.20 / Euro: 106.65


Ordering Information:

* UK, Europe and Rest of World *
Portland Customer Services
Commerce Way
Tel: +44 (0)1206 796 351
Fax: +44 (0)1206 799 331
Email: sales@portland-services.com

* North America *
BookMasters, Inc.
P.O. Box 388
OH 44805, USA
Tel: +1 800 247-6553
Fax: +1 419 281-6883
Email: order@bookmasters.com


For further information about our publications please visit our website:


Best wishes
IWA Publishing Team

Copyright (c) 2011 IWA Publishing, All rights reserved.
You are receiving this email because you signed up at www.iwapublishing.com, purchased an IWA publication or attended an IWA sponsored event.

Our mailing address is:
IWA Publishing
Alliance House, 12 Caxton Street
London, Greater London SW1H 0QS

Unsubscribe <xxx> from this list:

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