KaBloom.com: Selling Flowers to a Seven-Year-Old Spamtrap

KaBloom.com, an online florist, has for many months been sending bulk email advertisements to a spamtrap that closed in 2006. (I first noticed these spams in July 2011.) The ESP is Vertical Response.

The spamtrap in this case did at one time belong to a real person, and the domain kabloom.com was first registered in 1998, so this could be an old customer. However, the email address was inactive and rejected all email for a period of over five years. At best, KaBloom.com ignored bounces and did not maintain its list between 2005 and 2010. At worst, it purchased a list.

Sending IP:

Spam Sample:

Actual Headers:

Received: from mkt20-sc.verticalresponse.com (mkt20-sc.verticalresponse.com [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Tue, 29 May 2012 15:xx:xx -0000 (UT)
DomainKey-Signature: <xxx>
DKIM-Signature: <xxx>
Received: from [10.4.xx.xx] ([10.4.xx.xx:xx] helo=<xxx>.verticalresponse.com)
        by demosthenes (envelope-from <bounces-<xxx>@b.cts.vresp.com>)
        (ecelerity r(38597)) with ESMTP
        id <xxx>; Tue, 29 May 2012 08:xx:xx -0700
From: "KaBloom.com" <KaBloom.com@mail.vresp.com>
Reply-To: "KaBloom.com" <reply-<xxx>@u.cts.vresp.com>
To: <xxx>
Subject: FW: Very Important...
Date: Tue, 29 May 2012 15:xx:xx +0000
Message-ID: <<xxx>@mail.vresp.com>
List-Unsubscribe: <mailto:reply-<xxx>@u.cts.vresp.com?subject=unsubscribe>
MIME-Version: 1.0
X-Company_ID: <xxx>
X-vrfbldomain: fbl.p0.verticalresponse.com
X-vrpod: p0
X-CTS-Enabled: <xxx>
X-Campaign: <xxx>
X-vrrpmm: <xxx>
Content-Type: multipart/alternative;

Readable Email:

From: KaBloom.com <KaBloom.com@mail.vresp.com>
To: <spamtrap>
Subject: FW: Very Important…
Reply-To: KaBloom.com <reply-<xxx>@u.cts.vresp.com>

shop by phone
1-800-KaBloom (522-5666)


This message was sent by KaBloom.com using VerticalResponse

KaBloom.com, LTD
305 Harvard Street
Brookline, Massachusetts 02446

3 Responses to KaBloom.com: Selling Flowers to a Seven-Year-Old Spamtrap

  1. Thank you for this post, we are working with the client to purge their non-responders and review list acquisition strategies.


    • Excellent. 🙂 I’ll let you know what appears (or doesn’t appear) in my inbox. I should have said something about this sender sooner, but “one-off” spamtrap hits are common and the causes are usually ambiguous. So I waited til I had something to say about it.

  2. Kiersti, KaBloom is still hitting the same spamtrap after the list cleaning. (Or has that happened yet?)

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