Push Marketing: Blatantly disregarding opt-out

Markkinointitoimisto Push! Oy (a/k/a Push! Marketing Management Ltd, see also biz reg) are spamming, and are doing so illegally in several ways, including but perhaps not limited to violating a previously expressed opt-out.

In March 2010, Push Marketing spammed my business. There’s nothing very unusual as such about Finnish businesses spamming other Finnish businesses, but what made Push Marketing stand out already at the time was that instead of using addresses retrieved from the Finnish Business Information System like everybody else, they had resorted to harvesting addresses from companies’ web pages. I seem to remember the Data Protection Ombudsman already agreed a long time ago that this is not a decent manner of building an address list for the purpose of direct electronic marketing.

At any rate, since it’s basically legal here to spam businesses until they opt out (see Section 27 of the Act on the Protection of Privacy in Electronic Communications), I sent my opt-out to Mr Juhana Tikkanen, CEO, signatory of the spam, and to their ISPs Woima and Genisys. A human from Woima acknowledged the complaint practically immediately.

Two years later, there’s more spam from Markkinointitoimisto Push! Oy, a/k/a Push! Marketing Management Ltd, to the address harvested from my business’ web page, in violation of my opt-out.

The HTML and plaintext parts of the message are not truly alternative. The legally required information on how to opt out and what the address source was only appear at the end of the HTML section. They’re nowhere to be found in plaintext.

The message ambiguously indicates that the address source is “X and Y”, where X is somebody in the business of selling email addresses and Y is Push’ own customer file. Now I know that X isn’t reselling addresses harvested from web pages, and I know that this address cannot appear in Push’ own customer file – why – because the business in question is not a customer, of course. So, what gives?

Spamming IP:

Spam headers:

From www-data@push1.pushmarketing.fi  Tue May 29 14:58:10 2012
Return-Path: <www-data@push1.pushmarketing.fi>
Received: from push1.localdomain (push1.pushmarketing.fi [])
	by mail.atrotossavainen.fi (Postfix) with ESMTP id 649707CC199
	for <imho at infinitemho.fi>; Tue, 29 May 2012 14:58:10 +0300 (EEST)
Received: by push1.localdomain (Postfix, from userid 33)
	id DC1E28020A9; Tue, 29 May 2012 14:58:09 +0300 (EEST)
To: imho at infinitemho.fi
Subject: =?ISO-8859-1?B?U2FsZXNMZWFkZXIgbW9uaW5rZXJ0YWlzdGFhIG5ldGluIGthdXR0YSB0dWxldmF0IGFzaWFra2Fhbm5lIQ==?=
X-PHP-Originating-Script: 1000:sender.php
From: =?ISO-8859-1?B?SnVra2EgTmlra2ls5A==?= <jukka.nikkila@pushmarketing.fi>
Reply-To: jukka.nikkila@pushmarketing.fi
MIME-Version: 1.0
Content-Type: multipart/related; boundary = HTMLMAIL_NAVIATECH24fc4b9d1d142e
Message-Id: <20120529115809.DC1E28020A9@push1.localdomain>
Date: Tue, 29 May 2012 14:58:09 +0300 (EEST)
Status: RO
X-Status: A
Content-Length: 9552
Lines: 344

Human-readable spam content: “Your E-mail program does not support MIME, and this email can’t be shown correctly!”

SalesLeader – Internetmarkkinoinnin pyöreät 360°

Moninkertaistakaa verkkosivujenne myyntiteho!

Onko yrityksellänne verkkosivut, joiden kautta ei tule asiakkaita? SalesLeader tarjoaa tähän muutoksen ja on vastaus seuraaviin kysymyksiin:

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Korkea sijoitus hakukoneissa on kustannustehokkain markkinoinnin keino.

2. Miten saada verkkosivuille lisää oikeasti kiinnostuneita kävijöitä?

Turhista kävijöistä ei ole mitään hyötyä.

3. Kuka verkkosivuillani käy?

Kiinnostuneet kävijät menevät hukkaan, jos kävijöistä ei jää tarkkaa tietoa.

4. Miten saada kävijöistä myyntiliidejä?

Vaikka kävijöistä jäisikin tietoa, sillä ei tee paljoa jollei palveluistanne kiinnostuneista kävijöistä muodostu automaattisesti myyntiliidejä 24/7.

5. Miten voin helposti viestiä ja markkinoida asiakkailleni?

Kommunikointi asiakkaiden suuntaan ei saa viedä yrittäjältä liikaa kallista aikaa.

Jos haluatte parantaa verkkosivujenne toimintaa kustannustehokkaana, automaattisena markkinointikanavana ja saada sitä kautta lisää asiakkaita, kerromme lisää erittäin mielellämme! Ole hyvä ja lataa ilmainen oppaamme ylhäällä olevasta linkistä, niin saat esimakua.

Ystävällisin terveisin,

Jukka Nikkilä



Puh: +358 (0)40 520 8080

SalesLeader / Markkinointitoimisto Push! Oy

Vattuniemenranta 2, 00210 Helsinki

www.salesleader.fi | www.pushmarketing.fi

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8 Responses to Push Marketing: Blatantly disregarding opt-out

  1. I mentioned this topic to Mr Nikkilä before creating this blog post. He kindly suggested that perhaps we should consider ceasing to accept any electronic communications at all. What a response to the problem of spamming.

  2. It’s the response of a spammer who feels entitled to spam. I’ve heard it before over the years. People like him are why blacklists exist — they allow us to cease to accept electronic communications from those who have no manners and won’t take “no” for an answer without leaving the Internet entirely.

    I am not sure that Push Marketing qualifies as “mainsleaze”, however. This is neither a company that is advertising its own products nor a legitimate ESP. A company that refuses to honor opt-out doesn’t meet the definition of “legitimate ESP”; they’re just spammers.

    • It is a company that is advertising its own products, and it is not attempting to hide itself in any way. Far more mainsleaze than a young man of Russian origin whom I’ve mentioned here a few times, I’d say.

      Dude responded again to the more formal complaint that I sent. A translation of his new response:

      I’m continuing to mouth off: Just hit delete if you don’t want to read mails.

      I do understand that opt-out should be honoured by senders. We will put your address on our blacklist so that we wouldn’t do this again, because it isn’t in our interest either to go through this brouhaha every time we send an email.

      You’d think people would have other things to do than spend so much time complaining about a mail.

      PS. I also don’t want your links to some sites in America.

      • Was the original email an advertisement for his own marketing services, or for a customer? I’d thought the second, which would mean that he was not the company that was being advertised by the entity that was advertising for that company. If he was advertising his own services, then the situation is at least a bit less clear.

        If only I could read Finnish! (Or trust Google Translate to do a decent job on it.) <wry grin>

        • The original email is an ad for salesleader.fi, which is a service provided by Push Marketing Management Ltd.

          • Ok, then an advertisement for one of their own services.

            In any event, I hope that Tom finds some spam. It does sound as if these nitwits need a wake-up call. Sending opt-out spam is bad enough. Refusing to honor opt-out puts them on the level of the pills’n’porn spammers in all respects except the social acceptability of the product. :/

  3. People like this are indeed why blacklists exist. :-/ Investigating, although if they aren’t hitting spamtraps outside of Finland I probably won’t find much.

    • If you have a business and EUR 350 to spare, register a branch office here. A spammer did, too – but is nonetheless exempt from being addressed by the Data Protection Ombudsman because they’re not here although they’ve registered a business presence here. :/

      Push Marketing Management Ltd are spamming addresses found in the Finnish Business Information System. By the CEO’s admission in private email a day or two ago, they were also harvesting email addresses to spam from businesses’ web pages but he said he has deleted all of those registers now.

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