Realty One Group: Talking about Facebook Timelines to a Spamtrap

Realty One Group, which describes itself as “Nevada’s #1 Full Service Residential Real Estate Brokerage” (wheew!), a few months ago began sending bulk email newsletters to an email address that closed in 2008. Today’s newsletter is for… *Facebook* users… who struggle with the new Timeline feature. (Huh?) This spamtrap receives quite a bit of real-estate-related spam, so I think that it once belonged to a real estate agent who moved on after the market collapsed. The ESP is Streamsend.

I see a great deal of spam targeted at real estate agents and prospective buyers. After tracking down the source of some real estate spam sent to other spamtraps of mine in 2010, I learned about one national real estate industry organization that has been selling its abysmally outdated member list to marketers. Buyers spam the allegedly “opt-in” list, apparently unaware that many of the “members” have gone bankrupt, closed their offices, and allowed their domains to lapse. Some of the email addresses on that list are now in my spamtrap collection. Others are feeding local router deny tables for real estate firms that acquired the assets of their bankrupt former colleagues and competitors.

Sending IP: 72.19.209.179

Spam Sample:

Actual Headers:

Received: from mailengine.realtyonelv.com (mailengine.realtyonelv.com [72.19.209.179])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Sat,  2 Jun 2012 13:xx:xx -0000 (UT)
Received: by mailengine.realtyonelv.com (PowerMTA(TM) v3.5r15sb7) id <xxx> 
        for <xxx>; Sat, 2 Jun 2012 06:xx:xx -0700 
        (envelope-from <streamsendbouncer@mailengine.realtyonelv.com>)
Content-Type: multipart/alternative; boundary="<xxx>"
MIME-Version: 1.0
X-Mailer: StreamSend2 - <xxx>
X-Mailer-Version: 2.0
X-Mailer-Environment: production
X-Report-Abuse-At: abuse@streamsend.com
X-Report-Abuse-Info: It is important to please include full email headers in the report
X-rpcampaign: StreamSend<xxx>
X-Streamsend2id: <xxx>+mailengine.realtyonelv.com
List-Unsubscribe: <mailto:unsubscribe+<xxx>@mailengine.realtyonelv.com>
Date: Sat, 02 Jun 2012 06:xx:xx -0700
From: "Realty ONE Group" <gen@realtyoneaz.com>
To: <xxx>
Subject: Simplifying FB Timelines

Readable Email:

From: Realty ONE Group <gen@realtyoneaz.com>
To: <spamtrap>
Subject: Simplifying FB Timelines

Simplifying Facebook Timelines

We have researched and filtered all the content that has been published about the new facebook timelines. Our goal: simplify the information and explain it from the perspective of personal profiles. However, there are so many similarities with the timelines on business pages we couldn’t help but throw in some of the differences and business page resources.

Here are our slides along with some notes.

http://www.realtyonegroup.com/blog/rogarticles/facebook-timelines

TEMPE
John Dyer
Branch Manager
(623) 206-2115

PARADISE VALLEY
Jim Sexton
Designated Broker
(602) 953-4000

SCOTTSDALE
KC Cyga
Branch Manager
(602) 317-1072

GLENDALE
Ron Copus
Branch Manager
(602) 315-4090

GILBERT
Pat Kelly
Branch Manager
(480) 220-5922

CALL YOUR LOCAL OFFICE TODAY!

http://realtyonegroup.com/careers–
11211 N Tatum Blvd
Suite 200
Phoenix, Arizona 85028
United States

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