Sports Authority: Selling Fitness Equipment to Spamtraps

U.S. athletic equipment retailer Sports Authority recently started to send bulk advertising emails to two spamtraps. Both spamtraps have been closed for over a decade. The ESP is E-Dialog.

Neither of these spamtraps is a likely typo candidate, so the spams were probably not the result of typos in a web subscription form or at a point-of-sale. Neither spamtrap had received email from Sports Authority previously. An extremely old, fallow list might have been reactivated (a *stupid* move, if so), but this has the appearance of a list purchase or bad email append to me.

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Sun,  2 Dec 2012 14:xx:xx +0000 (UCT)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: from [] ([<xxx>])
        by <xxx> (envelope-from <<xxx>>)
        (ecelerity r(34222M)) with ECSTREAM
        id <xxx>; Sun, 02 Dec 2012 07:xx:xx -0500
Date: Sun, 02 Dec 2012 07:xx:xx -0500
Content-Type: multipart/alternative; boundary="<xxx>"
Content-Transfer-Encoding: binary
MIME-Version: 1.0
From: "" <>
Reply-To: "" <<xxx>>
To: <xxx>
Subject: Save Big on Fitness Equipment!
Message-Id: <<xxx>>
X-Mail-From: <xxx>
X-RCPT-To: <xxx>
X-Mailer: EDMAIL R6.00.02

Readable Email:

From: <>
To: <spamtrap>
Subject: Save Big on Fitness Equipment!
Reply-To: <<xxx>>

Select Equipment Now on Sale. Shop Now ><xxx>

$999.99 FREEMOTION 545 Elliptical ><xxx>

$1499.99 FREEMOTION 775 Treadmill ><xxx>

$1999.99 FREEMOTION 790 Interactive Treadmill ><xxx>



This email was sent to <xxx>. To update your email preferences or change your email address, visit My Account by clicking here.<xxx>

If you would rather not receive email updates from Sports Authority, you can UNSUBSCRIBE at any time by clicking here.<xxx>

Or, write us at, Email Permissions Manager, 915 S Babcock Street, Melbourne, FL 32901.


Please do not reply to this email, as we are not able to respond to messages sent to this address.
Visit our Online Help by clicking here.<xxx>

Online Customer Service: 1.888.801.9164
In-Store Customer Service: 1.800.360.8721

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