Bloomingdales: Spamtraps Like High-End Clothes. Who Knew?

Bloomingdale’s, a high-end New York-based department store, started sending email advertisements about a week ago to an email address that closed in 2007. Unless Bloomingdale’s was foolish enough to resurrect a list that has not been contacted in over four years, they must have purchased a list or hired an e-append provider. Since the email address is matched with a plausible but incorrect name, my money is on the second option. The ESP is Cheetahmail, a subsidiary of Experian.

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