Jan
18
Coldwater Creek: Spamming a Purchased or Email Appended List
Today clothing retailer Coldwater Creek emailed about a dozen spamtraps with a sales announcement. About a third of those spamtraps were probable typos. Several others were repurposed spamtraps, some of them not live for well over a decade. One was a pristine spamtrap at a domain that has never had a legitimate email address. The ESP was the Salesforce Marketing Cloud (SMC), previously known of as ExactTarget.