When Users Really DO NOT Want Your Email….

As I was looking through today’s crop of ESP-sent, mostly mainsleaze spam, I kept stumbling across spam sent to some of my most amusing spamtraps. These spamtraps are not typotraps so much as obvious forgeries, the sort of thing that users type when they are asked for an email address, do not want to refuse, and yet do not want to receive email from you either. Any company might have one of these on their list, but I found several companies and a number of ESPs sending to several of these obvious forgeries. Today. In the past 24 hours.

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Coldwater Creek: Spamming a Purchased or Email Appended List

Today clothing retailer Coldwater Creek emailed about a dozen spamtraps with a sales announcement. About a third of those spamtraps were probable typos. Several others were repurposed spamtraps, some of them not live for well over a decade. One was a pristine spamtrap at a domain that has never had a legitimate email address. The ESP was the Salesforce Marketing Cloud (SMC), previously known of as ExactTarget.

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