As I was looking through today’s crop of ESP-sent, mostly mainsleaze spam, I kept stumbling across spam sent to some of my most amusing spamtraps. These spamtraps are not typotraps so much as obvious forgeries, the sort of thing that users type when they are asked for an email address, do not want to refuse, and yet do not want to receive email from you either. Any company might have one of these on their list, but I found several companies and a number of ESPs sending to several of these obvious forgeries. Today. In the past 24 hours.
Apparently ESPs Eloqua and Marketo are partnering with a list seller and email appender, NetProspex. NetProspex is not unknown to me or others who are active in email abuse issues. Among other accomplishments, NetProspex has managed to attain a listing in the Spamhaus Project’s ROKSO, their list of the “worst of the worst” spammers. Laura Atkins at Word to the Wise, a well-known email deliverability expert, blogged about NetProspex a few years ago. Nothing I know suggests that her blog is in any way out of date.
eBusinessAppraisals.com, a company that offers appraisal services to online businesses and commercial web sites, approximately two weeks ago began to send bulk advertising emails to an email address that was closed in 2003. Since the domain eBusinessAppraisals.com was first registered in 2010, the only two ways that I can see this happening are a typoed subscription or a purchased list. The ESP is Marketo.
Integrated information technology company 8×8, Inc. is sending bulk email to email addresses that have been closed for many years. The presence of these email addresses on 8×8’s list could be due to emailing a fallow opt-in list that had not been contacted since before 2008 (a foolish error), or to a purchased list. The ESP is Marketo.
Silicon Valley firm, Serena Software, sent this webcast invitation to a pure spamtrap, ie an email address that has never been used as anything else but a spamtrap. The particular spamtrap normally gets spams advertising fake watches and herbal alternatives to certain blue pills, rather than mainsleaze spams. Makes me wonder how they went about building their list…
The ESP in this case is Marketo.