IKEA US: Spamming a Role Address With No Pretense of Opt-In

The United States branch of Swedish home furnishings company IKEA is sending spam to a role email address, an email address that never sent mail or signed onto bulk email lists, advertising furniture and home products. The advertising email states that the spammed email address “recently registered with a network website to receive special online offers”. This is not true. Other language in the spam invites the spam victim to sign up for their list, which appears to acknowledge that IKEA knows that the owner of this email address did not in fact ask for email from IKEA. In short, IKEA appears to have purchased a list and to make no effort to hide that fact. The ESP is Yesmail, a division of InfoGroup.

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