Aug
30
Keekoo: Dodging a Bullet by Confirming a List
Keekoo, a U.S.-based members-only pregnancy and baby supplies service, today sent over a dozen bulk emails to my spamtraps. Keekoo appears to have bought another company, AllAboutTheBaby.com. Fortunately, Keekoo sent confirmation requests instead of welcome messages to that company’s list: users must respond to the messages to stay on the list. The ESP is IContact, which does not tolerate spam on its network and might well have advised Keekoo to confirm the list.