Valvoline: Emailing Auto Racing Newsletter to Spamtraps

Valvoline, a U.S.-based automotive parts and supplies company, is sending its auto racing newsletter Track Talk to several long-closed email addresses via ESP SilverPop.

Sending IP:

Spam Sample:

Actual Headers:

Received: from <xxx> ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Mon, 17 Oct 2011 10:xx:xx -0500 (CDT)
Received: by <xxx> (PowerMTA(TM) v3.5r16) id <xxx> 
        for <xxx>; Mon, 17 Oct 2011 11:xx:xx -0400 
        (envelope-from <v-<xxx>>)
Date: Mon, 17 Oct 2011 11:xx:xx -0400 (EDT)
From: Track Talk <>
To: <xxx>
Message-ID: <<xxx><xxx>>
Subject: Valvoline's Track Talk Newsletter - For the Weekend of Oct 14-16
MIME-Version: 1.0
Content-Type: multipart/alternative;
x-mid: <xxx>
x-orgId: <xxx>
List-Unsubscribe: <mailto:v-<xxx>>

Readable Email:

From: Track Talk <>
To: <spamtrap>
Subject: Valvoline’s Track Talk Newsletter – For the Weekend of Oct 14-16

View this message online.<xxx>



Don’t want to receive Track Talk anymore? Unsubscribe here:<xxx>

Valvoline Privacy Inquiries
3499 Blazer Pkwy.
Lexington, KY 40509

2 Responses to Valvoline: Emailing Auto Racing Newsletter to Spamtraps

  1. Thank you for bringing this to our attention. After a discovery call with the client we determined the cause of the issue was a list that was generated by people manually signing up for mailings while at local events. We are working with the client on improving their process and procedures to be in line with best practices to prevent this from occurring again.

    If you have any questions, please feel free to reach out to me directly.

    Robert Consoli
    Director, Deliverability
    Silverpop Systems

    • With a one-off spamtrap hit , a typoed subscription is a real possibility for subscriptions from web forms or via notes taken at a trade show. That’s why we anti-spammers really do prefer confirmed opt-in; those little errors get fixed in the process. <hint> 😉 This involved several hits, which suggests something a bit more serious to me. (Like a purchased list.) But it is good to see that you’re looking into this.

      Your customer might want to consider implementing COI on parts of their list that are especially vulnerable to typos, such as web forms. That has an additional advantage — a business competitor, nutcase anti-spammer, or general internet troll can’t cause havoc by subscribing known spamtraps or email addresses of antispammers to the list.

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