Victoria’s Secret: A New Perfume Collection for a Spamtrap?

U.S. women’s intimate apparel boutique Victoria’s Secret is once again sending email advertisements to one of my spamtraps. This follows a somewhat more serious spam outbreak from this company in late summer, when they hit a number of my spamtraps. At the time I did not blog about it because Spamhaus listed them. (I usually try to warn companies about spam before it gets to that point.) The ESP is Cheetahmail, a subsidiary of Experian.

This particular spamtrap could be the result of a typo. Victoria’s Secret, like many retailers, asks for customer email addresses at the cash register. When a customer complies, the clerk must then type in the email address. Mistakes are extremely common with this process. I strongly recommend confirmed opt-in for email addresses gathered at points-of-sale to prevent reputation damage and possible blocklistings because of spamtrap hits due to bad data gathered at points-of-sale.

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with SMTP 12:xx:xx +0000 (UTC)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Date: Sun, 2 Dec 2012 13:xx:xx -0000
Message-ID: <<xxx>>
List-Unsubscribe: <mailto:rm-<xxx>>
From: "Victoria's Secret" <>
To: <xxx>
Subject: Diamonds are a Bombshell's Best Friend!
MIME-Version: 1.0
Reply-To: "Victoria's Secret" <support-<xxx>>
Content-type: multipart/alternative; boundary="<xxx>"

Readable Email:

From: Victoria’s Secret <>
To: <spamtrap>
Subject: Diamonds are a Bombshell’s Best Friend!
Reply-To: Victoria’s Secret <support-<xxx>>

Introducing Bombshell Holiday Collection, 3 New Limited Edition Fragrances


If you no longer wish to receive product offer emails from us, please
click here:<xxx>

To read our privacy policy, please click here:<xxx>

This is a product offering from, 8655 East Broad St, Reynoldsburg, OH 43068. If you have any questions, email or call 1.800.970.1109 (outside the U.S./Canada, dial 937.438.4197). Please do not reply to this email.

(C)2012 Victoria’s Secret. All rights reserved.

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