Why have a policy?

Excellent post from Mickey Chandler over on Spamtacular.com, one of the blogs we refer to in the sidebar: https://www.spamtacular.com/2017/01/04/back-to-basics-why-have-a-policy/

If you want to successfully deliver mail into the inboxes of your recipients, you must abide by the mailbox provider’s policy, and the ESP’s opt-in requirement simply exists in order to assist you in complying with the mailbox provider’s policy. In other words the ESP’s policy exists for one simple reason: To help you succeed.

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