Air Wick: Selling Air Freshener to Spamtraps

Air Wick, a subsidiary of U.K.-based multinational home products manufacturer Reckitt Benckiser, is sending bulk email to email addresses that have been closed for many years. None of these email addresses has received marketing emails from Air Wick via any ESP since they finished their timeout period and were re-enabled as spamtraps. Either Air Wick is emailing a list that has not been contacted since before 2008, or Air Wick has purchased one or more lists. The ESP is Cheetahmail, a subsidiary of Experian.

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Wed, 16 Nov 2011 09:xx:xx -0600 (CST)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Date: Wed, 16 Nov 2011 15:xx:xx -0000
Message-ID: <xxx>
List-Unsubscribe: <mailto:rm-<xxx>>
From: "Air Wick" <>
To: <xxx>
Subject: $1 off from Air Wick for the holidays!
MIME-Version: 1.0
Reply-To: "Air Wick Support" <support-<xxx>>
Content-type: multipart/alternative; boundary="=<xxx>"

Readable Email:

From: Air Wick <>
To: <spamtrap>
Subject: $1 off from Air Wick for the holidays!
Reply-To: Air Wick Support <support-<xxx>>

To ensure delivery to your inbox, please add to your email address book.

Hi <xxx>,v

We’re excited to announce the launch of the new Air Wick(R) Limited Edition Winter Lights Collection! We’d like to invite you to join our Fragrant Homes Club so you can always be the first to know about new products and fragrances, and take advantage of exclusive offers.<xxx>


You are receiving this email as a subscriber of Home Solutions News(R) or as a request for special offers from Air Wick brand products.

If you would rather not receive emails from Home Solutions News(R) in the future, click here to unsubscribe.<xxx>

(C) 2011 Reckitt Benckiser North America
Air Wick(R):<xxx>/link8
Policy Statement:<xxx>/link9
Terms & Conditions:<xxx>/link10

Consumer Relations
Reckitt Benckiser North America
P.O. Box 224
Parsippany, NJ 07054-0224

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