Air Wick: Selling Air Freshener to Spamtraps

Air Wick, a subsidiary of U.K.-based multinational home products manufacturer Reckitt Benckiser, is sending bulk email to email addresses that have been closed for many years. None of these email addresses has received marketing emails from Air Wick via any ESP since they finished their timeout period and were re-enabled as spamtraps. Either Air Wick is emailing a list that has not been contacted since before 2008, or Air Wick has purchased one or more lists. The ESP is Cheetahmail, a subsidiary of Experian.

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