American Heart Association: Emailing a Spamtrap on a “Targeted” List?

U.S. charity American Heart Association is sending bulk email to an email address that was closed in 2008, collecting donations for its childhood obesity initiative. This is the first spam that this email address has received from the American Heart Association since it exited its timeout period in late 2009. This email address receives a great deal of spam from non-profit and political groups, an amount that has been increasing steadily over the past two years. While it is possible that a great many non-profit and political organizations are sending to fallow lists, the increase in spam sent to this email address over the past six months leads me to believe that it is probably on a “targeted” list sold to non-profit and political senders. The ESP is ExactTarget.

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Tue, 29 Nov 2011 01:xx:xx -0600 (CST)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: by (PowerMTA(TM) v3.5r13) id <xxx> 
        for <xxx>; Tue, 29 Nov 2011 05:xx:xx -0600 
        (envelope-from <bounce-<xxx>>)
From: "Nancy Brown, American Heart Association" <>
To: <xxx>
Subject: Help us beat obesity and build a healthier future for all kids
Date: Tue, 29 Nov 2011 01:xx:xx -0600
List-Unsubscribe: <mailto:leave-<xxx>>
MIME-Version: 1.0
Reply-To: "American Heart Association" <reply-<xxx>>
x-job: <xxx>
Message-ID: <xxx>
Content-Type: multipart/alternative;

Readable Email:

From: Nancy Brown, American Heart Association <>
To: <spamtrap>
Subject: Help us beat obesity and build a healthier future for all kids
Reply-To: American Heart Association <reply-<xxx>>

American Heart Association<xxx>

Having trouble viewing this email?<xxx>


If you have children in your life, you may wonder from time to time if they are getting the most nutritious foods and enough physical activity to keep them healthy.

At the American Heart Association we think about that every day.America’s childhood obesity rates have nearly tripled in the last 30 years.There has never been a more critical time to focus on this issue and find solutions that work.

We need your help to address the epidemic of childhood obesity! We must raise $1.9 million by December 31st to fully fund our programs, including research, education and advocacy designed to improve children’s heart health.<xxx>


You have received this message because you have donated funds or volunteered your time on behalf of the American Heart Association or American Stroke Association.

To be removed from this email/newsletter list, please use the link below and follow the instructions.

Remove my address from only this email/newsletter list<xxx>

Remove my address from all association mailings<xxx>

You will be removed from the email/newsletter list within 24 hours.

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