American Heart Association: Emailing a Spamtrap on a “Targeted” List?

U.S. charity American Heart Association is sending bulk email to an email address that was closed in 2008, collecting donations for its childhood obesity initiative. This is the first spam that this email address has received from the American Heart Association since it exited its timeout period in late 2009. This email address receives a great deal of spam from non-profit and political groups, an amount that has been increasing steadily over the past two years. While it is possible that a great many non-profit and political organizations are sending to fallow lists, the increase in spam sent to this email address over the past six months leads me to believe that it is probably on a “targeted” list sold to non-profit and political senders. The ESP is ExactTarget.

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