Broderbund: Selling Software to a Spamtrap?

U.S. software maker Broderbund is sending bulk email to an email address that was closed in 2007. The spam to this email address started up two or three weeks ago; it had not previously received email from Broderbund either directly or via an ESP since it completed its timeout period and was reactivated in 2009. The ESP is ExactTarget.

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Mon, 28 Nov 2011 09:xx:xx -0600 (CST)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: by (PowerMTA(TM) v3.5r15) id <xxx> 
        for <xxx>; Mon, 28 Nov 2011 14:xx:xx -0600 (envelope-from <xxx>)
From: "Broderbund" <>
To: <xxx>
Subject: Save over $25 on PrintMaster 2012 Platinum - $12.99 Today Only!
Date: Mon, 28 Nov 2011 09:xx:xx -0600
List-Unsubscribe: <mailto:leave-<xxx>>
MIME-Version: 1.0
x-job: <xxx>
Message-ID: <xxx>
Content-Type: multipart/alternative;

Readable Email:

From: Broderbund <>
To: <spamtrap>
Subject: Save over $25 on PrintMaster 2012 Platinum – $12.99 Today Only!

Over 65% Off Plus Free Shipping! Cyber Monday Only!


TODAY ONLY – Get an all-time low price on the bestselling PrintMaster 2012 Platinum. The ultimate toolkit for personalized print projects and crafts, PrintMaster 2012 Platinum combines handy, easy-to-use layout tools with more than 3,500 project templates and over 150,000 pieces of clip art. It’s everything you need to start designing your own cards, decorations, scrapbooks, calendars, newsletters and more! Don’t delay – this offer is absolutely ONE DAY ONLY!


ORDER BY PHONE: 1-800-395-0277 – Mon – Fri 8am-5pm (CST)


This offer is valid for customers of Broderbund. We sent you this email because you asked for updates about new products and promotions. We value your privacy. If you choose not to receive these messages, simply<xxx>
unsubscribe and we’ll take you off the list as quickly as possible.


(c) Encore Software, Inc., and its licensors. All rights reserved. Encore, Inc 999 N. Sepulveda Blvd., Suite 700 El Segundo, CA 90245

4 Responses to Broderbund: Selling Software to a Spamtrap?

  1. Pingback: Broderbund: Why Confirming Subscriptions is Worthwhile » MainSleaze

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