Cabelas: One Year and an ESP Move Later, Hitting the Same Spamtrap

Outdoor goods retailer and outfitter Cabelas, about whom I first blogged in January, just sent a bulk email to the same spamtrap after a hiatus of several months. Previously Cabelas handled its own bulk email. It has now moved its bulk email operation to ESP ExactTarget.

I had thought that Cabelas retired the spamtrap after realizing that it hadn’t responded to email for years. It might have, but if so it did not pass on the suppression data to ExactTarget when it moved its operation. (That, or it decided to try to reactivate a list of email addresses suppressed after not responding, which is a bad idea.)

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Thu,  6 Dec 2012 21:xx:xx +0000 (UTC)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: by id <xxx> 
        for <xxx>; Thu, 6 Dec 2012 15:xx:xx -0600 
        (envelope-from <bounce-<xxx>>)
From: Cabela's <>
To: <xxx>
Subject: Cabela's is your Christmas Gift Outfitter
Date: Thu, 06 Dec 2012 15:xx:xx -0600
List-Unsubscribe: <mailto:leave-<xxx>>
MIME-Version: 1.0
Reply-To: "Cabela's" <reply-<xxx>>
x-job: <xxx>
Message-ID: <xxx>
Content-Type: multipart/alternative;


Readable Email:

From: Cabela’s <;>
To: <spamtrap>
Subject: Cabela’s is your Christmas Gift Outfitter
Reply-To: Cabela’s <reply-<xxx>>

Cabela’s is your Christmas Gift Outfitter

View Online >><xxx>

To ensure delivery, add to your address book.


In stores Dec. 6 – Dec. 12

View Stores >><xxx>



This email was sent to you by, One Cabela Dr., Sidney, NE 69160

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