House Party: Why Reactivating Old Lists is a BAAAAAADDD Idea

House Party, a US-based organizer of “sales parties” in which individuals invite friends and family into their homes and try to sell them stuff, is sending bulk email to an email address that was closed in 2008. In this case, the spam apparently occurred because the sender had a fallow list of email addresses for people who at one time were involved with them, or (more likely) obtained a list (or lists) of email addresses from one or more of the companies for which they arrange “house parties”. In either case, they acted with reckless disregard of the near-certainty than some of the email addresses were long-closed, or no longer interested in hearing from them. The sending ESP is PulsePoint.

Sending IP: 69.56.40.129

Spam Sample:

Actual Headers:

Received: from mail1.communicate.houseparty.com (mail1.communicate.houseparty.com [69.56.40.129])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Fri,  6 Jan 2012 09:xx:xx -0600 (CST)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: by mail1.communicate.houseparty.com id <xxx> 
        for <xxx>; Fri, 6 Jan 2012 09:01:41 -0600 
        (envelope-from <bounce-<xxx>@communicate.houseparty.com>)
From: House Party <info@communicate.houseparty.com>
Reply-To: House Party <r-<xxx>@communicate.houseparty.com>
To: "House Partier" <xxx>
Message-ID: <<xxx>.JavaMail.root@communicate.houseparty.com>
Subject: Welcome back to House Party
MIME-Version: 1.0
Content-Type: text/html; charset=UTF-8
Content-Transfer-Encoding: quoted-printable
X-HOUSE: <xxx>
list-unsubscribe: <mailto:unsub-<xxx>@communicate.houseparty.com>
X-PVIQ: <xxx>
Date: Fri, 6 Jan 2012 09:xx:xx -0600

Readable Email:

From: House Party <info@communicate.houseparty.com>
To: “House Partier” <spamtrap>
Subject: Welcome back to House Party
Reply-To: House Party <r-<xxx>@communicate.houseparty.com>

You’ve received this email because you’ve signed up for the House Party mailing list and to be notified about upcoming events. You can unsubscribe immediately from this list by following this link.

At some point in your web searching you stumbled upon and registered for House Party, an awesome site that gives you the opportunity to have parties in your home around products you love. Somehow we lost touch for a while, but we're glad that you're back and we can’t wait to introduce=
you to all the great parties you can host and share with your friends.

<removed>

2012 House Party, Inc. All rights reserved.  &n=
bsp;   One Bridge Street #3, Irvington, NY 10533

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