Jan
07
House Party: Why Reactivating Old Lists is a BAAAAAADDD Idea
House Party, a US-based organizer of “sales parties” in which individuals invite friends and family into their homes and try to sell them stuff, is sending bulk email to an email address that was closed in 2008. In this case, the spam apparently occurred because the sender had a fallow list of email addresses for people who at one time were involved with them, or (more likely) obtained a list (or lists) of email addresses from one or more of the companies for which they arrange “house parties”. In either case, they acted with reckless disregard of the near-certainty than some of the email addresses were long-closed, or no longer interested in hearing from them. The sending ESP is PulsePoint.