June 2017 in Spamtraps: ESPs
ESP mail seen in spamtraps, June 2017
The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.8%, which surprisingly is up 2% from last month – because the amount of all mail is up 33%. So the percentage is smaller, but the actual amount of mail it represents is larger…
The graph is for top ten, but it should really be top 11 because AWeber and Sailthru were the same to within a seventh of a percent (and so, the “all others” should be 40.8%, not 42.9%).
This month looks more normal in the sense that it’s all familiar participants, with no visible anomalies. I decided to drop Digital Metrics out of the ESP race altogether; the “relative badness” graph has effectively no information on anybody else if they are included.
AWeber is unfortunately still carrying the make-money-fast snowshoe spammers.
Bubbling under the top 10 this month: Sailthru (2.1%), Mapp Digital (1.9%), Epsilon (1.8%).
| RATING | PARTICIPANT | PERCENTAGE | NOTES | MOST PROMINENT CUSTOMER |
|---|---|---|---|---|
| 0 | All others | 42.9% | ||
| 1 | SendGrid | 12.2% | myvirtualfleet.com (4.9%) | |
| 2 | SalesForce Marketing Cloud | 10.2% | ExactTarget | Kohls (5.0%) |
| 3 | MailChimp | 7.1% | (6.6% Mandrill) | visordown.com (0.9%) |
| 4 | Experian | 6.2% | Walgreens (7.1%) | |
| 5 | Constant Contact | 4.9% | Advisor Perspectives (51%) | |
| 6 | Oracle Marketing Cloud | 4.3% | Responsys, Eloqua and RightNow | Nordstrom (11%) |
| 7 | Amazon SES | 3.5% | 7dayshop.com (5.4%) | |
| 8 | IBM Marketing Cloud | 2.3% | Silverpop, Unica | Menards (11.5%) |
| 9 | Mailgun | 2.2% | birdeye.org (10%) | |
| 10 | AWeber | 2.1% | Crap (hard to estimate%) |
Here’s the “relative badness” graph. It made no sense to include Digital Metrics any more even though they were technically #8 in volume, so I have stopped considering them an ESP. This makes the graph a lot more informative with respect to everyone else.
Average amount of messages per separate customer of ESP, June 2017
Finally, the “top spamming customers” table.
| RATING | CUSTOMER | ESP | % OF THIS ESP | % OF ALL ESP MAIL IN SPAMTRAPS |
|---|---|---|---|---|
| 1 | Advisor Perspectives | Constant Contact | 51% | 2.5% |
| 2 | Zillow | Message Systems (SparkPost) | 49% | just over 0.8% |
| 5 | Dick’s Sporting Goods, Inc. | Epsilon | 45% | just under 0.8% |
| 3 | myvirtualfleet.com | SendGrid | just over 4.9% | 0.6% |
| 4 | cadremploi.fr | SendGrid | just under 4.9% | just under 0.6% |