June 2017 in Spamtraps: ESPs

ESP mail seen in spamtraps, June 2017

ESP mail seen in spamtraps, June 2017

The percentage of ESP sent mail vs all mail seen in the spamtraps is 1.8%, which surprisingly is up 2% from last month – because the amount of all mail is up 33%. So the percentage is smaller, but the actual amount of mail it represents is larger…

The graph is for top ten, but it should really be top 11 because AWeber and Sailthru were the same to within a seventh of a percent (and so, the “all others” should be 40.8%, not 42.9%).

This month looks more normal in the sense that it’s all familiar participants, with no visible anomalies. I decided to drop Digital Metrics out of the ESP race altogether; the “relative badness” graph has effectively no information on anybody else if they are included.

AWeber is unfortunately still carrying the make-money-fast snowshoe spammers.

Bubbling under the top 10 this month: Sailthru (2.1%), Mapp Digital (1.9%), Epsilon (1.8%).

RATING PARTICIPANT PERCENTAGE NOTES MOST PROMINENT CUSTOMER
0 All others 42.9%
1 SendGrid 12.2% myvirtualfleet.com (4.9%)
2 SalesForce Marketing Cloud 10.2% ExactTarget Kohls (5.0%)
3 MailChimp 7.1% (6.6% Mandrill) visordown.com (0.9%)
4 Experian 6.2% Walgreens (7.1%)
5 Constant Contact 4.9% Advisor Perspectives (51%)
6 Oracle Marketing Cloud 4.3% Responsys, Eloqua and RightNow Nordstrom (11%)
7 Amazon SES 3.5% 7dayshop.com (5.4%)
8 IBM Marketing Cloud 2.3% Silverpop, Unica Menards (11.5%)
9 Mailgun 2.2% birdeye.org (10%)
10 AWeber 2.1% Crap (hard to estimate%)

Here’s the “relative badness” graph. It made no sense to include Digital Metrics any more even though they were technically #8 in volume, so I have stopped considering them an ESP. This makes the graph a lot more informative with respect to everyone else.

Average amount of messages per separate customer of ESP, June 2017

Average amount of messages per separate customer of ESP, June 2017

Finally, the “top spamming customers” table.

RATING CUSTOMER ESP % OF THIS ESP % OF ALL ESP MAIL IN SPAMTRAPS
1 Advisor Perspectives Constant Contact 51% 2.5%
2 Zillow Message Systems (SparkPost) 49% just over 0.8%
5 Dick’s Sporting Goods, Inc. Epsilon 45% just under 0.8%
3 myvirtualfleet.com SendGrid just over 4.9% 0.6%
4 cadremploi.fr SendGrid just under 4.9% just under 0.6%

Leave a Reply

Go back to top