Merial: Selling a Flea and Tick Treatment to a Spamtrap?

Funny, I didn’t *think* this spamtrap was a dog….

Veterinary pharmaceutical company Merial just sent a bulk email advertisement for Certifect, a trademarked flea and tick treatment for dogs, to an email address that was closed several years ago. After a number of years in which this email address rejected all attempts to send email to it, it was re-enabled as a spamtrap in 2010. The ESP is Campaign Monitor through their self-service newsletter facility at

Sending IP:

Spam Sample:

Actual Headers:

Received: from ( [])
        by <xxx> (Postfix) with ESMTP id <xxx>
        for <xxx>; Thu, 19 Apr 2012 07:xx:xx -0500 (CDT)
DKIM-Signature: <xxx>
DomainKey-Signature: <xxx>
Received: by (PowerMTA(TM) v3.5r15) id <xxx> 
        for <xxx>; Thu, 19 Apr 2012 22:xx:xx +1000 
        (envelope-from <CERTIFECT-<xxx>>)
From: "CERTIFECT" <>
To: <xxx>
Date: Thu, 19 Apr 2012 22:xx:xx <xxx>
Subject: Certifect Special Offer
MIME-Version: 1.0
Content-Type: multipart/alternative;
List-Unsubscribe: <<xxx>/>
Sender: "CERTIFECT" <>
Received: from [66.21.xx.xx] by via HTTP; Thu, 19 Apr
 2012 10:xx:xx <xxx>
Message-ID: <cm.<xxx>

Readable Email:

To: <spamtrap>
Subject: Certifect Special Offer

If you can’t see this e-mail, click here<xxx>/

All tick and flea protection is not created equal. CERTIFECT for Dogs has the fast-acting, long-lasting power to start killing ticks within 6 hours and provides sustained tick-killing efficacy for an entire month. And when you choose CERTIFECT for your clinic, you can take comfort in the fact that CERTIFECT is also breaking the flea life cycle and preventing re-infestation.

To join you in your commitment to help pet owners protect their pets from these disgusting parasites, Merial is offering the following incentives:

Help your clients protect their dogs:

Help your clients save money:

When your customers redeem a coupon for CERTIFECT in your clinic, they will:

Save $5 on the purchase of 3 doses Save $12 on the purchase of 6 doses. Offer valid from March 15 until September 30, 2012.

FREE CERTIFECT trial doses*:

For a limited time only, any clinic that has purchased 4 cartons of CERTIFECT or more from July 16, 2011, to April 27, 2012, will receive 10 free single doses of CERTIFECT to try at the clinic.

High-value promotion.Your clients could WIN one of three backyard makeovers when they purchase 3 or 6 doses of CERTIFECT between March 15 and September 30, fill out their information, and submit it according to instructions no later than October 8, 2012.*

To learn more about CERTIFECT for dogs, contact your Merial Sales Representative, call 1-888-MERIAL-1 (1-888-637-4251) or visit



Unsubscribe to this email<xxx>

Click for full prescribing information

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