Regarding responsibilities in affiliate marketing

Quite some time back, the Data Protection Ombudsman in Finland has issued a position paper on affiliate marketing and the division of responsibilities therein. The document is naturally in Finnish only. The core message is following the money; holding the owners of the advertised products and services responsible for the processing of personal data in such situations. This is nice when (as so often happens) the affiliate marketers violate all laws on the books, remaining anonymous, not including anything on the file of personal data they use, spamming, etc.

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