How to Hit a Spamtrap and Do It Right

H-E-B, a regional grocery chain in south-central Texas and northeastern Mexico, is sending bulk email confirmation requests to a pure spamtrap with an associated name that never belonged to that spamtrap. The requests appear to be confirmed opt-in (COI) requests. If they are, then the spamtrap will not be added to H-E-B’s list despite either a typo during the subscription process or a subscription forgery. (Spamtraps don’t respond to confirmation requests any more than they subscribe for bulk email.) The sending ESP is PulsePoint.

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