Nordstrom: More High-End Clothing for a Spamtrap

Seattle-based department store Nordstrom is sending email advertisements to a recently re-enabled email address that closed in 2005. This spamtrap almost certainly never existed at all; the domain never had more than three or four live email addresses. The ESP is Cheetahmail, a subsidiary of Experian.

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Brooks Brothers: Fine Men’s Clothing for a Spamtrap

Brooks Brothers, the iconic U.S.-based high-end men’s clothing store, is sending bulk email advertisements to a recently-reenabled email address that, if it ever belonged to a real person, closed in 2004. The ESP is ExactTarget.

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Redbox: Confirming Subscriptions? YES!

Redbox, a popular U.S.-based movie and game rental service with trademark red kiosks at many gas stations and minimarts across the country, is actively confirming subscriptions to its service and mailing list. Over the past couple of months a number of my spamtraps have received confirmation requests from Redbox via its ESP, Cheetahmail, a subsidiary of Experian.

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How to Hit a Spamtrap and Do It Right

H-E-B, a regional grocery chain in south-central Texas and northeastern Mexico, is sending bulk email confirmation requests to a pure spamtrap with an associated name that never belonged to that spamtrap. The requests appear to be confirmed opt-in (COI) requests. If they are, then the spamtrap will not be added to H-E-B’s list despite either a typo during the subscription process or a subscription forgery. (Spamtraps don’t respond to confirmation requests any more than they subscribe for bulk email.) The sending ESP is PulsePoint.

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