Redbox: COI Doesn’t Fix All Bulk Email Problems

Because Redbox has been actively confirming subscriptions to its lists, I’ve kept quiet about the spamtrap hits that I see from them. They’re doing the right thing to confirm. I don’t want to discourage them. But their initial acquisition process for these email addresses is resulting in more initial spamtrap hits than any reputable company whose bulk email I’ve observed before. I think that they and their ESPs — Cheetahmail, a subsidiary of Experian, and ExactTarget — need to know this. Further, this raises an important issue for many companies that use bulk email: what to do about problems that confirmed opt-in (COI) doesn’t solve.

Read more…

Redbox: Confirming Subscriptions? YES!

Redbox, a popular U.S.-based movie and game rental service with trademark red kiosks at many gas stations and minimarts across the country, is actively confirming subscriptions to its service and mailing list. Over the past couple of months a number of my spamtraps have received confirmation requests from Redbox via its ESP, Cheetahmail, a subsidiary of Experian.

Read more…

Go back to top