Penton Media: Spamming a Scraped Contact Email Address

Penton Media, a marketing firm with a past history of sending opt-out bulk email (spam), is emailing bulk advertisements to the contact email address for my personal blog ( The ESP is the Oracle Marketing Cloud, which is the combination of former ESPs Eloqua and Responsys, both of which Oracle now owns.

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Redbox: COI Doesn’t Fix All Bulk Email Problems

Because Redbox has been actively confirming subscriptions to its lists, I’ve kept quiet about the spamtrap hits that I see from them. They’re doing the right thing to confirm. I don’t want to discourage them. But their initial acquisition process for these email addresses is resulting in more initial spamtrap hits than any reputable company whose bulk email I’ve observed before. I think that they and their ESPs — Cheetahmail, a subsidiary of Experian, and ExactTarget — need to know this. Further, this raises an important issue for many companies that use bulk email: what to do about problems that confirmed opt-in (COI) doesn’t solve.

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How not to manage a mailing list, or: The Importance of Confirming Opt-Ins

Somewhere out there, there’s a web page that contains a “sign me up for the mailing list” link.

Somewhere out there, there’s a person with a grudge. Maybe a disgruntled spammer.

The two meet.

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