Oct
25
The Four Horsemen of Finnish Spam
If you sent Finnish B2B spam recently…
- Your spam is illegal if it does not identify the sender (Section 15 of the Business Information Act, 244/2001).
- Your spam is illegal if it does not identify the spam list (Section 25 of the Personal Data Act, 523/1999).
- Your spam list is illegal because it contains outdated and erroneous personal information (Section 9 of the Personal Data Act). If you bought a list, you can’t avoid this.
- Your spamming is illegal because you hit natural persons with no business context (Section 200 of the Information Society Code, 917/2014). If you bought a list, it contains outdated and erroneous personal information and you can’t avoid this.
Bonus item:
- If you own a product or a service and bought a spam campaign from somebody else, you are responsible for failures regarding the above even if you’ve never seen the materials.