Red Plum: Emailing a Purchased List?

RedPlum, a coupon and deals portal, is sending bulk email to an email address that has not existed since 2007. Nonetheless, the attached spam states that the email address “recently registered with a partner site to receive special offers”, and the email associates a name with the email address that never belonged to it. It is possible that Red Plum is simply including a misleading and inaccurate statement in its bulk email to head off spam complaints, but the long-closed email address and the bogus name taken together strongly suggest that Red Plum is using a recently purchased e-pended list. :/ The ESP is Yesmail, a division of InfoGroup.

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