United Airlines: Deals on Plane Tickets! For a… Spamtrap

United Airlines, a major U.S. based airline with routes around the world, just sent a bulk email advertisement to an email address that never heard from it before. The spamtrap address was closed in 2004. Nonetheless, the email contains a name and a OnePass (United’s frequent flyer program) number or scrambled version of it in the header and a masked version in the message body. This suggests one of two possibilities: that United is emailing uncontacted email addresses after years of ignoring bounces and undeliverables, or possibly that United hired an e-append firm. The ESP is Responsys.

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