Weight Watchers: Offering Easter Recipe Tips to a Spamtrap

Weight Watchers, a decades-old U.S.-based organization that helps those who want to loose weight, just started sending bulk email newsletters to a spamtrap email address that has never heard from the organization before. The email address in question, when live, was a role address for a small company, not a personal address. The email address does not appear likely to be the result of a typo. So I am wondering how it came to be on Weight Watchers’ list? The ESP is Epsilon Interactive, via its subsidiary Bigfoot Interactive.

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